7 Important Facebook Marketing Statistics You Must Know in 2022

Introduction

Facebook is often the first social media platform that businesses target when building a social media marketing strategy. The 2021 Facebook statistics will show you why. Oberlo has released a bunch of useful Facebook statistics that, we believe, will help businesses assess their Facebook marketing strategies. So, stay with us as we discuss the ten most important Facebook marketing statistics for 2021.

 

1. Facebook usage statistics

Facebook crossed the 2 billion monthly active users back in 2017, and the stat currently sits at 2.80 billion in 2021. The enormous growth in its audience shows how important the social media platform is for businesses. As more and more people join Facebook in the future, marketers will find it easier to niche down and target specific audiences.

 

2. Facebook Vs. Other platforms

Facebook is the king of social media, without a doubt. It is the undisputed champion and currently leads the share of social media users. To be specific, Facebook enjoys 59 percent of the social media users across the world. Although platforms like Instagram, Snapchat, Twitter, Pinterest, and LinkedIn gear up to give Facebook tough competition, they don’t even come close.

 

3. Facebook ad revenue

Facebook brought in significant ad revenue in 2021. The fourth quarter of 2020 saw it generating $27.2 billion in ad revenue – a number growing at 31 percent year-over-year. This is an impressive feat considering the fall in ad demands at the end of the first quarter in 2020. The coronavirus pandemic triggered a drop in demand which Facebook handled to perfection.

 

4. Facebook for businesses

Facebook has designed its social media platform to help businesses run efficiently and market their products and services to one of the world’s largest communities. In 2021, more than 200 million small businesses are you saying Facebook’s tools like Facebook Page, Facebook Analytics, and more. They have been able to boost their online presence, increase brand awareness, and leverage word-of-mouth marketing.

 

5. Facebook in the USA

A staggering 63 percent of the US population (aged 12 and above) claims to be on Facebook in 2021. This makes Facebook the most widely used social media platform among Americans. It is primarily because Facebook is the most commonly known social media platform after Instagram, Twitter, Snapchat, and Pinterest.

 

6. Facebook demographics

Facebook is the most dominant social media platform among young adults worldwide. A 2019 report by Statista shows that 65 percent of Facebook users are under 35. In other words, Millennials and Generation Z rule the social media platform. We highly recommend diving into social media demographics to figure out the right marketing platform for your brand. 

 

7. Facebook App Vs. Desktop

Facebook doesn’t have a mobile-first approach. However, it has developed multiple mobile applications, which quickly gives it an edge over its competitors. Facebook provides excellent attention for mobile accessibility since 98.3 percent of its users access the platform via mobile devices. The Facebook application ranks high on Google Play Store and App Store among the most downloaded social media apps worldwide.