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Read strategies and insights from our team of digital marketing experts including SEO, website development and more!
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Email Marketing Automation: Pros and Cons You Must Know

Introduction Why do we introduce automation to a process? Chances are that the process isn’t functioning to the best of its abilities. Automation eliminates human intervention in processes that are repeating and monotonous and makes the process more efficient. But does it have the same impact on email marketing? We will share the pros and...

5 Perfect Elements That Make an Effective Website Design

Introduction An effective website design is planned with the user in mind. Once you figure out your target audience, achieving the set website design goals will become easier. But what does an effective website design entail? What are the elements that feed into the user experience and functionality? We have shortlisted five common characteristics of...

How To Use Google Analytics To Drive Conversion

Introduction Google Analytics is a Google product that provides an overview of your website’s traffic. It has been used by many businesses to increase conversion rates because it can provide you with insights into the user behavior of people on your website, understanding what they are looking for and seeing which pages are more popular...

Why Content Marketing is a Must For Your Business

Introduction Content Marketing is the best way to reach your target audience. It is essential for any company because it can be used in many different ways, including social media marketing. Likewise, content marketing is not only about sending newsletters or email blasts to customers, but also creating compelling content that will engage them and...

Why Social Media Is Important For Your Business

Introduction Social media is a valuable asset in the world of business. Social media can help you create a brand, reach out to new customers and boost your profits in the long run. Social Media has become an essential part of our lives as it provides us with information about what is happening globally and...