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6 Easy Steps to Quickly Create an Email Marketing Campaign

Introduction A perfect email marketing campaign demands a perfect plan. Striking a balance between strategy and execution allows brands to leverage the benefits of email marketing and meet their marketing goals. Fortunately, it’s no rocket science. All you have to do is follow the steps we will share in this post. Let’s build a successful...

Email Marketing Automation: Pros and Cons You Must Know

Introduction Why do we introduce automation to a process? Chances are that the process isn’t functioning to the best of its abilities. Automation eliminates human intervention in processes that are repeating and monotonous and makes the process more efficient. But does it have the same impact on email marketing? We will share the pros and...