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Read strategies and insights from our team of digital marketing experts including SEO, website development and more!
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How to Quickly Create an Effective LinkedIn Profile

Introduction Creating a LinkedIn profile is a great decision, especially if you are a student or a professional searching for a job. It is an essential online platform that will help you develop your professional network. Not just that, it allows employers to check your skills and contact you for a suitable position. So, how...

Don’t Make These Six Twitter Mistakes in 2022!

Introduction Twitter can be tricky. One lousy post and your followers will start running away from your page as if somebody set it on fire. It’s pretty common to see pages lose traction and follower count on Twitter. But, can you do something to stop that from happening? Can you tweak your Twitter marketing strategy...

6 Easy Steps to Quickly Create an Email Marketing Campaign

Introduction A perfect email marketing campaign demands a perfect plan. Striking a balance between strategy and execution allows brands to leverage the benefits of email marketing and meet their marketing goals. Fortunately, it’s no rocket science. All you have to do is follow the steps we will share in this post. Let’s build a successful...

Email Marketing Automation: Pros and Cons You Must Know

Introduction Why do we introduce automation to a process? Chances are that the process isn’t functioning to the best of its abilities. Automation eliminates human intervention in processes that are repeating and monotonous and makes the process more efficient. But does it have the same impact on email marketing? We will share the pros and...

5 Perfect Elements That Make an Effective Website Design

Introduction An effective website design is planned with the user in mind. Once you figure out your target audience, achieving the set website design goals will become easier. But what does an effective website design entail? What are the elements that feed into the user experience and functionality? We have shortlisted five common characteristics of...

Why Content Marketing is a Must For Your Business

Introduction Content Marketing is the best way to reach your target audience. It is essential for any company because it can be used in many different ways, including social media marketing. Likewise, content marketing is not only about sending newsletters or email blasts to customers, but also creating compelling content that will engage them and...