Outbound infrastructure · Selective partnerships open

The retainer is dead. We buried it.

Growth Co Marketing builds your entire outbound pipeline. Domains, data, sequences, daily operations, all on infrastructure you own outright. We waive every management fee. We charge wholesale cost. And we don't earn a dollar until you close one.

01 · The Manifesto

An open letter to every founder still paying for silence.

You have heard this pitch before. An agency promises pipeline. They ask for a retainer. Ninety days later you're reviewing a slide deck about "learnings" while your CFO asks what the $60,000 bought. You already know the answer: it bought activity, not outcomes.

So you tried the other model. Pay-per-lead. And the leads arrived. Oh, they arrived: recycled contacts sold to four of your competitors, "qualified" by a checkbox, closed by no one. The unit economics looked clean until you noticed that none of it ever reached revenue.

That single fact corrupts everything downstream of it. When income is guaranteed, corners get cut. Deliverability gets borrowed. Lists get reused. Your brand gets burned on somebody else's infrastructure, and when you leave, and you will leave, you walk away with nothing but an invoice history.

We built Growth Co Marketing to be structurally incapable of that. We waive every management, labor, and strategy fee. You cover infrastructure at wholesale, 30 to 40 percent below retail. Our only margin is up to 10% of deals you actually close.

That is not a marketing angle. It is the entire architecture of the company.

The Growth Co operating team meet all eighteen of us ↓

$0
Management fees. Strategy fees. Labor fees. Waived. All of them.
−0%
Below retail on every tool in the stack, passed through at our wholesale rate
0%
Commission on closed-won revenue. Our only income. Capped monthly.
0%
Of the infrastructure registered, owned, and kept by you. Forever
02 · The Autopsy

Two models walked into the morgue. One walked out.

Exhibit A · Deceased

The Retainer

Cause of death: guaranteed income

A fixed monthly fee for effort, reported in dashboards designed to look like momentum. The agency's best month is the one where you don't ask questions.

  • Paid the same whether you close $2M or nothing
  • Incentivized to extend the engagement, not the pipeline
  • "Strategy phases" that bill while nothing sends
  • Your churn is their renewal-risk problem, not a crisis

"We're seeing great engagement" is not revenue.

Exhibit B · Deceased

Pay-Per-Lead

Cause of death: volume worship

A bounty per contact form. Quality collapses to the minimum definition of "lead" the contract will tolerate, because every extra qualification costs the vendor money.

  • The same lead list, resold across your competitors
  • "Qualified" means answered one question, once
  • Vendor optimizes cost-per-lead, never cost-per-close
  • Zero accountability the moment the CSV is delivered

A thousand leads that never close cost more than zero.

Exhibit C · Alive

The Partner

Kept alive by: shared consequence

We only get paid when your deals close. So we behave the way you would: obsessive about deliverability, ruthless about targeting, allergic to vanity metrics.

  • Zero management fees. Our labor is our investment
  • Infrastructure at wholesale, 30 to 40% below retail
  • Up to 10% of closed-won revenue. That's the business.
  • Every asset built in your name, transferable on day one

When we can't afford your failure, you get our best work.

03 · The Model

We don't make a dime until you close a sale.

Most vendors bury their economics in a proposal appendix. Ours fit in one line of arithmetic, and we print it on the front page, because the model is the product. Alignment is not a value we claim. It is a cost structure we chose.

Wholesale
infrastructure

Domains, inboxes, enrichment, and automation passed through at our bulk rate, 30 to 40% below what you would pay retail for the identical stack. No markup. No margin hidden in tooling.

+
Our entire team,
fee-waived

Deliverability engineers, market researchers, copy strategists, and daily operators. The labor every agency bills five figures for, invested by us, at our risk, for free.

=
Up to 10% at
closed-won

Our sole source of margin is a commission of up to 10% on revenue you actually close. Your pipeline pays us, or nothing does.

// PACKAGES FROM $2,000/MO INFRASTRUCTURE COST · WE NEVER SELL GUARANTEES. WE SELL CONSEQUENCE

04 · The Forecast

Run your numbers before you spend a dollar.

Enter your website. We estimate your total addressable market the same way we do in a live proposal, then run it through the exact funnel arithmetic we operate every day: conservative response rates, honest conversion math, and what it means in pipeline against what the engine costs you.

0 Qualified companies in your addressable market, cycled every 60 days
Market reached80%
Replies2%
Qualified meetings30%
Sales opportunities30%
Closed-won30%
Annual pipeline at a $15k average deal
Your all-in annual cost: wholesale infrastructure + up to 10% commission
Return multiple on every dollar you put into the engine

// DIRECTIONAL MODEL FOR ILLUSTRATION. YOUR LIVE PROPOSAL USES YOUR REAL TAM, DEAL SIZE, AND SALES DATA. WE'LL BUILD IT WITH YOU ON THE FIRST CALL.

05 · The Engine

A pipeline is not a list. It is infrastructure.

We map your total addressable market and cycle through all of it every 60 days. More than three hundred live intent signals (hiring spikes, funding rounds, executive changes, tech-stack shifts) decide who hears from you and when. The result is not a batch of leads. It is a permanent, compounding revenue system.

Your market100% Live signals300+ The engine24/7 Booked meetingsRouted Closed-wonYours
M+
Messages orchestrated per month at peak volume
+
Real-time intent signals scored continuously
d
To cycle your entire addressable market, every cycle
80/10/10
Proven campaigns / optimization / new experiments
Start exploring the product

A guided walk through all thirteen moving parts, from messaging to transition. Move forward or step back at any point.

06 · Ownership

Your domains. Your data. Your IP.

Every agency relationship ends. The only question is what you're holding when it does. With most vendors, the answer is nothing. The domains were theirs. The inboxes were theirs. The data lived in their CRM, and the "playbook" evaporates with the contract. That is not a service. That is a hostage situation with a monthly invoice.

We build in the opposite direction. From day one, every sending domain is registered to you. Every inbox, every verified contact, every sequence, every automation, every dashboard: provisioned inside your accounts, documented, and transferable to your internal team whenever you choose. The engine is your intellectual property. We are simply the operators you keep because we earn it monthly, not because a contract traps you.

The walk-away test: past the initial three-month build, if you fired us tomorrow your pipeline wouldn't notice for months. We designed it that way on purpose. Partners who can leave, stay.

OWNER
·GCM·

Instrument of Transfer

Deed of Outbound Infrastructure
  • Sending domains & DNSRegistered: You
  • Warmed inbox fleetRegistered: You
  • Enriched market databaseYour CRM
  • Winning sequences & copyYour IP
  • Signal & scoring playbooksYour IP
  • Automation & dashboardsYour accounts
In perpetuity, without lien Held by: You. Forever.
07 · The Evidence

Consequence compounds.

Eight partnerships up close, 78 campaigns on file. Every engine below still runs, on infrastructure the client owns.

HR & Recruiting

RightWorks

Escaped the resume trap at a million messages a month.

Multi-profile LinkedIn outreach to 12,000+ HR leaders with a no-meeting-required offer. The full stack was transferred in-house. The engagement ended; the engine didn't.

Bookings
M+
Msgs / month
Health & Wellness Tech

Suggestic

Broke out of AI pilot purgatory.

Industry-specific nightmare-scenario messaging, sent through the CEO's own profile for peer credibility, with round-robin routing across a 50,000-prospect audience.

Bookings
k+
Audience
Executive Coaching

TFH Career Coaching

Reached the professionals job boards never see.

Exclusivity-driven campaigns to senior technical leaders and cleared government contractors, with the audience grown from 11k to 32k+ by methodically opening new verticals.

Bookings
k+
Audience
Commercial Lending

Oxford Commercial Finance

Alternative capital, in front of 13,000 CFOs.

A century-old lender positioned as the answer to SBA turndowns, building durable referral relationships around $250k to $6M capital solutions instead of one-off transactions.

Bookings
k+
CFOs reached
Venture Capital

Ocean Street Partners

Twenty-six investor meetings for a $2M raise.

Traction-first messaging to 5,500 investors, leading with $400k ARR and a $1M pipeline, converted the most skeptical audience in outbound: people asked for money.

Investor mtgs
$M
Raise supported
Data & AI Infrastructure

DataSQRL

Enterprise access for a deep-tech founder team.

Direct outreach to CIOs and CTOs wrestling with fragmented data stacks gave a technical team an independent, repeatable motion for opening enterprise conversations.

+
Bookings
Consulting

Scaled Growth Consulting

Referral roulette, replaced with an industrial engine.

Segmented infrastructure serving solo entrepreneurs and enterprise organizations at once: a million emails a month across 100+ LinkedIn profiles with automated qualification.

+
Bookings / mo
+
LI profiles
AI Telecom / UCaaS

Omnidimension

Fortune 1000 doors, opened in five months.

A signal-first campaign against the most gatekept stakeholders in enterprise produced qualified pipeline at PwC, IBM, Deloitte, Intel, Accenture, EY, Dell, Cisco, and Amazon.

Enterprise leads
Your Industry

This grid has room for one more engine.

Open a partnership file →
08 · The Voices

Don't take our word for it. Take theirs.

Unscripted video and unedited client messages, straight from the people who bet their pipeline on this model. This is what happened next.

Voices above. 200+ clients behind them.

24 7 Setters Call Center3T GroupAce Tech SolutionsAltavizeArcher Consulting TeamArkshireArmersAtlanticworksAuthentic LeaderBawnBet David ConsultingBinomicalBlue AgileCapexCardconnectCfos In ActionCmo CoachCoaching BgcComplete CommunicationConvesioCosmos ItCraft RecruitingCreaitivappCybyte IncData VisionDrink FlerishElly AiEntribeFenix VentureFleetsafe AiFoundation AcademiesFreed AgencyGlobalityGoodwin VenturesGuildhawkHeldInceptionInphra AiItreatmdKcaKixieLeedssourceLegalgenLending HouseLightspeed InvestingLoophireM MMadrigal Partner S24 7 Setters Call Center3T GroupAce Tech SolutionsAltavizeArcher Consulting TeamArkshireArmersAtlanticworksAuthentic LeaderBawnBet David ConsultingBinomicalBlue AgileCapexCardconnectCfos In ActionCmo CoachCoaching BgcComplete CommunicationConvesioCosmos ItCraft RecruitingCreaitivappCybyte IncData VisionDrink FlerishElly AiEntribeFenix VentureFleetsafe AiFoundation AcademiesFreed AgencyGlobalityGoodwin VenturesGuildhawkHeldInceptionInphra AiItreatmdKcaKixieLeedssourceLegalgenLending HouseLightspeed InvestingLoophireM MMadrigal Partner S
Marketing AdvisingMevaMission SolutionsMyfleetaiNextcall AgentNextorbitOhanafyOmnidimensionOrgbalancePerfect BiPlayologyPrivacy RulesProfit CoachQuality ItRank Consulting ServicesRedbricks AiRelianceRemedyhealthcare ConsultingRepeatable AiRevcentricRocket ReachSc Operations ConsultingSeatom TechSharpixel TechStentoraiStrobesSwivlTeam XTelepinThe Career DoctorThe Circle SyndicateThesunrizegroupThezoltanszaboThink IncTier 1 ClicksTorgersen Holistic WellnessTransbridgeTwineUbiquifyUlrikeseminatiUsecallerValerityWarden PartnersWeareallamerican Org LlcWrite Minded LlcYo DoYum RunnerMarketing AdvisingMevaMission SolutionsMyfleetaiNextcall AgentNextorbitOhanafyOmnidimensionOrgbalancePerfect BiPlayologyPrivacy RulesProfit CoachQuality ItRank Consulting ServicesRedbricks AiRelianceRemedyhealthcare ConsultingRepeatable AiRevcentricRocket ReachSc Operations ConsultingSeatom TechSharpixel TechStentoraiStrobesSwivlTeam XTelepinThe Career DoctorThe Circle SyndicateThesunrizegroupThezoltanszaboThink IncTier 1 ClicksTorgersen Holistic WellnessTransbridgeTwineUbiquifyUlrikeseminatiUsecallerValerityWarden PartnersWeareallamerican Org LlcWrite Minded LlcYo DoYum Runner
09 · The Operators

No account managers. Operators.

The people who run your engine, across deliverability, research, copy, data, and daily campaign operations. Every engagement gets the full team, because our payroll only pays off when your pipeline does.

Kunal, Partner at Growth Co Marketing
Kunal
Partner
Jasmine, Head of Delivery at Growth Co Marketing
Jasmine
Head of Delivery
Spiros, Director of Strategy at Growth Co Marketing
Spiros
Director of Strategy
Josh, Director of Strategy at Growth Co Marketing
Josh
Director of Strategy
Tyler, Head of GTM Engineering and AI at Growth Co Marketing
Tyler
Head of GTM Engineering and AI
Ten, Senior GTM Operations at Growth Co Marketing
Ten
Senior GTM Operations
Ann, Senior GTM Ops at Growth Co Marketing
Ann
Senior GTM Ops
Philip, Senior Account Executive at Growth Co Marketing
Philip
Senior Account Executive
David, Senior Sales Executive at Growth Co Marketing
David
Senior Sales Executive
Laura, Senior GTM Strategist at Growth Co Marketing
Laura
Senior GTM Strategist
Stephen, Senior Sales Executive at Growth Co Marketing
Stephen
Senior Sales Executive
Karl, GTM Ops at Growth Co Marketing
Karl
GTM Ops
Kunal, Partner at Growth Co Marketing
Kunal
Partner
Jasmine, Head of Delivery at Growth Co Marketing
Jasmine
Head of Delivery
Spiros, Director of Strategy at Growth Co Marketing
Spiros
Director of Strategy
Josh, Director of Strategy at Growth Co Marketing
Josh
Director of Strategy
Tyler, Head of GTM Engineering and AI at Growth Co Marketing
Tyler
Head of GTM Engineering and AI
Ten, Senior GTM Operations at Growth Co Marketing
Ten
Senior GTM Operations
Ann, Senior GTM Ops at Growth Co Marketing
Ann
Senior GTM Ops
Philip, Senior Account Executive at Growth Co Marketing
Philip
Senior Account Executive
David, Senior Sales Executive at Growth Co Marketing
David
Senior Sales Executive
Laura, Senior GTM Strategist at Growth Co Marketing
Laura
Senior GTM Strategist
Stephen, Senior Sales Executive at Growth Co Marketing
Stephen
Senior Sales Executive
Karl, GTM Ops at Growth Co Marketing
Karl
GTM Ops
Meet the full team

Read every operator's background, discipline, and what they own on your engine.

10 · The Gates

We turn down most companies that ask. Here's why.

When your only revenue is a percentage of your client's closed deals, you cannot afford to sign clients who can't close. Selectivity isn't posture for us. It's solvency. Every partnership we accept is a bet of our own payroll on your sales team.

So we screen the way an underwriter screens. If the economics below don't describe you yet, we'd rather tell you now than learn it together in month four. And if they do describe you? You'll never work with a more motivated partner, because we've made your outcome the only way we get paid.

$ gcm underwrite --strict --no-exceptions
ARR ≥ $500,000
You can sustain infrastructure cost and commission economics
Deal size $3k to $200k
Below $3k the commission never pays back; above $200k attribution dies
US · UK · Canada
Where our deliverability and data infrastructure is strongest
Dedicated closer + working CRM
We build and validate pipeline; your team takes the calls
No Retail · Crypto
These models break the commission math and the channel physics
✓ underwriting complete · request your overview

Own your pipeline.

One conversation. Two minutes. We'll tell you honestly whether the math works, for both of us. If it does, we build you an engine nobody can ever take away. If it doesn't, we'll tell you that too.