Every tool, inbox, and dashboard is provisioned under your ownership — never ours.
Before a prospect replies, they check the profile. Sixty to eighty percent of them, by our reply-source data. A dead profile with a stock banner kills a live campaign; a profile with proof, opinion, and recent activity converts the curious into the scheduled.
Our content engine keeps every profile in your outreach fleet worth replying to. Posts are drafted from interviews with your operators and real campaign numbers, in your voice, approved by you. Two to four posts a week per active profile: customer wins, teardown posts, opinions your buyer already suspects are true. Outbound opens the door. Content is why they walk through it.
Live from the engine room
$content --status
›profiles publishing: 12 · founder voice ✓
›cadence: 2–4 posts / week / profile ✓
›profile views from outbound: up 4.7x ✓
›approval queue: you, before anything ships ✓
›registered owner: YOU — not us ✓
Built to specification
SPEC 01
Founder-voice ghostwriting
Posts written from your operators' real experience — never generic thought-leadership sludge.
SPEC 02
Proof-led cadence
Customer wins, numbers, and teardown posts that pre-sell the meeting before the first message.
SPEC 03
Profile optimization
Headlines, banners, and featured sections tuned so cold traffic converts to acceptance.
SPEC 04
Engagement loops
Comment and connection strategies that compound reach inside your exact ICP.
Content and outbound are one engine
Roughly 95% of your market isn't ready to buy today, and the first thing a cold prospect does is look you up. An empty feed reads as spam. Content and outbound aren't separate silos, they reinforce each other.
Cold DM → prospect looks you up → empty feed → ignored→Content warms the account → cold DM → brand recognized → ~3x conversion
Air cover
The content engine
- Builds trust asynchronously, warming accounts before a single message.
- Makes every profile in the fleet worth replying to.
Direct action
The outbound engine
- Starts the human conversation once trust is already in place.
- Turns the engagement content generates into pipeline.
One hour of expert time, weeks of content
A high-yield engine doesn't need a media team. It needs an extraction protocol that turns 60 minutes with a subject-matter expert into a month of platform-native assets.
Input
→
A 60-minute recorded interview with your operator: real customer problems, win stories, contrarian takes.
AI structuring
→
Transcript run through prompts that pull the core insights, arguments, and data points.
Output
Text essays, visual carousels, 30–60s video clips, and polls that harvest intent.
AwarenessChallenge the status quo, maximize reach.Myth-busting, market shifts, high-level frameworks. Short video, text posts, polls.
ConsiderationProve domain expertise.System breakdowns, technical teardowns, how-to guides. Multi-slide carousels.
ConversionReduce risk, validate ROI.Transformation stories, ROI numbers, head-to-head comparisons. Case-study slides, walkthroughs.
People buy from people, not logos
Founder and executive profiles pull 5 to 10 times the organic reach of a company page. We tune each one like a landing page built to convert profile views into booked calls.
The headline
Positioning, not a job title
- "VP of Engineering" becomes "Helping Series-B fintechs scale throughput without inflating AWS bills."
The featured section
A pinned destination
- A high-value asset up top: an ROI calculator, a whitepaper, or a direct link to book 15 minutes.
The about section
Narrative and proof
- The problem you solve, the method you built, and social proof from past deployments.
The zero-click rule
Value in the feed
- Full insight delivered natively, not gated behind external links that the algorithm punishes.
Every like is a buying signal
Content isn't only awareness, it's a live intent engine. Every like, comment, vote, and profile view is an event the outbound engine can act on, filtered to your ICP.
Comment on a technical postHigh intentA LinkedIn message within two hours on that exact topic, with a low-friction asset.
Poll vote on a pain optionHigh intent"Saw you voted that lead quality is your biggest bottleneck..."
Profile view from an ICP accountMedium intentA soft connection request, no pitch, then an email sequence two days later.
Post like or shareMedium intentEnrolled in a warm email sequence referencing the post topic.
Paid amplification, so nothing is left to the algorithm
Organic reach is a gamble. Micro-budget promotion — five to ten dollars a day per campaign — guarantees your ICP accounts actually see the content, delivered in sequence.
01
Broad ICP targeting
A 30-second problem/value video promoted to your matched account list, uploaded straight into Campaign Manager to kill wasted spend.
02
Capture the engaged
Anyone who watches more than half the video or clicks the carousel is pooled into a warm audience.
03
Sequential retargeting
That pool sees the proof: a case-study carousel, in strict order — problem, then framework, then result.
04
Direct-action offer
Double-engaged prospects get the lead-gen form or a free-audit offer.
Measured on pipeline, not vanity
Impressions and likes in isolation prove nothing. The engine is judged by what it contributes to revenue.
$Influenced pipeline
Qualified opportunity value where the decision-maker engaged with content before closing.
%Reply-rate uplift
How much higher cold reply rates run for content-exposed accounts versus unexposed ones.
CPQLCost per qualified lead
Blended content and amplification cost divided by the qualified leads it produces.
What you own, forever
Your accounts
Your data
Contacts, enrichment, and results live in your CRM as your permanent asset.
Your IP
Playbooks, sequences, and learnings are documented and transferred to your team.
Questions, answered directly
Why does content matter for outbound?
Because 60-80% of prospects view the sender's profile before replying. A dead profile kills a live campaign.
Who writes the posts?
Our copy team drafts in your voice from interviews and real campaign data; you approve everything before it publishes.
How often do we post?
Two to four times weekly per active profile — enough for presence, calibrated to never look automated.
We only win when you close.
Zero management fees. Wholesale infrastructure. A commission of up to 10% that only exists when your deals do. One two-minute conversation tells you if the math works.
Contact Sales →